
GM Military Discount: A Comprehensive Guide
General Motors (GM) has a long and proud history of supporting the United States military. One significant way they demonstrate this support is through the GM Military Discount program. This program offers substantial savings on eligible, new GM vehicles to active duty members, reservists, National Guard members, veterans within three years of discharge date, and retirees of the U.S. Army, Navy, Air Force, Marine Corps, and Coast Guard. This comprehensive guide will delve into every aspect of the program, providing you with all the information you need to take advantage of these valuable savings.
Who is eligible for the GM Military Discount?
Understanding eligibility is the first step in utilizing the GM Military Discount. The program casts a wide net, encompassing a broad range of military personnel, including:
- Active Duty Members: Individuals currently serving full-time in the U.S. Army, Navy, Air Force, Marine Corps, Coast Guard, or Space Force.
- Reservists: Members of the reserve components of any of the aforementioned branches.
- National Guard Members: Individuals serving in the Army National Guard or Air National Guard.
- Veterans: All veterans, within three years of their discharge date, are eligible, regardless of separation type (honorable, general, etc.). This is a significant benefit, extending the opportunity beyond just retirees.
- Retirees: Individuals who have retired from any of the U.S. military branches.

- Surviving Spouses: Spouses of deceased eligible service members can at certain periods take part.
What vehicles are eligible?
The GM Military Discount applies to a wide selection of new and unused GM vehicles. This includes popular models from Chevrolet, Buick, GMC, and Cadillac. While most new vehicles are eligible, there are some exclusions. These typically include certain high-performance or specialty models, and it’s best to check the official GM Military Discount website or a participating dealership for the most up-to-date list of excluded vehicles. Previous model years might be available, but current-year models are usually part of the program.
It’s important to note that the discount is for the *purchase or lease* of new vehicles. Used vehicles, even Certified Pre-Owned GM vehicles, are not eligible for the military discount.
How much is the discount?
The GM Military Discount isn’t a fixed percentage off the Manufacturer’s Suggested Retail Price (MSRP). Instead, it offers special pricing that is typically below the MSRP, often referred to as “supplier pricing.” This pricing can vary depending on the specific vehicle, model year, and any current incentives or promotions. The discount can save buyers hundreds, and often thousands, of dollars on their new vehicle purchase.
The best way to determine the exact discount on a specific vehicle is to build the vehicle on the GM Military Discount website and request a quote or contact a participating GM dealer. They can provide you with the precise discounted price, taking into account all current offers.
How to obtain the GM Military Discount
Obtaining the GM Military Discount is a relatively straightforward process, but it does require some specific steps:
- Verification of Eligibility: The first step is verifying your military status. GM uses a third-party verification service, typically ID.me, to confirm eligibility. You’ll need to create an account with ID.me (or log in if you already have one) and provide documentation to prove your military service. This might include your military ID, DD-214 (Certificate of Release or Discharge from Active Duty), or other official documentation.
- Authorization Number: Once your eligibility is verified, you’ll receive an authorization number. This number is unique to you and is essential for claiming the discount.
- Visit a Participating Dealer: Not all GM dealerships participate in the Military Discount program, so it’s crucial to find one that does. You can use the dealer locator on the GM Military Discount website to find participating dealers near you.
- Present Your Authorization Number: When you visit the dealership, you’ll need to present your authorization number to the salesperson. This allows them to apply the appropriate discount to your vehicle purchase.
- Complete the Purchase or Lease: After the discount is applied, you can proceed with the standard vehicle purchase or lease process, including financing, trade-in (if applicable), and paperwork.
Combining the discount with other offers
One of the most significant advantages of the GM Military Discount is that it can often be combined with other current offers and incentives. This can lead to even greater savings. For example, if GM is offering a special financing rate or a cash-back rebate on a particular model, you may be able to combine those offers with the Military Discount.
However, it’s important to check the terms and conditions of both the Military Discount and any other offers to ensure they are compatible. The dealership salesperson can help you determine which offers can be combined for maximum savings.
Things to keep in mind
While the GM Military Discount is a fantastic program, there are a few things to keep in mind:
- Vehicle Availability: The discount applies to new, unused vehicles, and the availability of specific models and configurations may vary depending on dealer inventory.
- Negotiation: While the Military Discount provides special pricing, it doesn’t necessarily eliminate the need for negotiation. You can still negotiate other aspects of the deal, such as the trade-in value of your current vehicle or the price of accessories.
- Authorization Number Expiration: Authorization numbers have an expiration date, so be sure to use yours before it expires. You can typically generate a new authorization number if needed, but it’s best to avoid any potential delays.
- Program Changes: GM can make the program better, change rules, or even end it anytime. It is always good to check the latest details.
- Dealership Participation: Remember that not all GM dealerships participate in the program. Always confirm participation before making a trip to the dealership.
Beyond the purchase: GM’s continued support
GM’s commitment to the military extends beyond the Military Discount program. The company also supports various veteran-focused initiatives and organizations. They actively recruit veterans for employment opportunities within GM, recognizing the valuable skills and experience that veterans bring to the workforce.
Frequently Asked Questions (FAQs)
Can I use the GM Military Discount to purchase a vehicle for a family member?
The discount can, during certain promotions, be transferred to a spouse. It’s recommended to verify current rules for the most up-to-date information.
Can I use the GM Military Discount online?
You can start the process online by verifying your eligibility and obtaining an authorization number. However, the final purchase or lease must be completed at a participating GM dealership.
What if I have trouble verifying my military status?
If you encounter any issues verifying your military status through ID.me, contact their customer support for assistance. They can help you troubleshoot any problems and ensure your eligibility is confirmed.
Is the GM Military Discount available in all states?
Yes, the GM Military Discount program is available nationwide at participating dealerships.
Are there limits for this program?
There is annual limit of how many cars can be purchased or leased, using the military discount program. Check the official site or contact the dealer.
Conclusion
The GM Military Discount is a valuable benefit for those who have served or are currently serving in the U.S. military. It represents a significant opportunity to save on the purchase or lease of a new GM vehicle. By understanding the eligibility requirements, the application process, and the potential to combine the discount with other offers, you can maximize your savings and drive away in a new Chevrolet, Buick, GMC, or Cadillac at a price that honors your service.