
Apple’s commitment to veterans and military families: Understanding the Apple military discount
Apple has long been a supporter of the US military and veteran community. This commitment extends beyond public statements and encompasses tangible benefits, most notably through their military discount program. While not always heavily advertised, the Apple military discount offers significant savings on Apple products and accessories, serving as a small token of appreciation for the sacrifices made by service members and their families.
Who is eligible for the Apple military discount?
The Apple military discount isn’t limited to just active-duty personnel. It’s a surprisingly inclusive program, extending eligibility to a broader range of individuals associated with the military. Here’s a breakdown of who qualifies:
- Current Military Personnel: This includes all active-duty members of the US armed forces: Army, Navy, Air Force, Marine Corps, Coast Guard, and Space Force.
- National Guard and Reserve Members: Members of the National Guard and Reserves are also eligible, regardless of their current activation status.
- Veterans: Honorably discharged veterans from any branch of the US military qualify for the discount.
- Immediate Family Members: This is a key aspect of Apple’s program. Spouses and, in many cases, other immediate family members residing in the same household as the eligible service member or veteran are also eligible. This recognizes the sacrifices made by military families.
How to access the Apple military discount: Verification is key
Unlike some military discounts that rely on a simple flash of a military ID, Apple utilizes a verification process to ensure eligibility. This is primarily done through ID.me, a trusted third-party verification service. Here’s how it works, both online and in-store:
Online purchases

The easiest and most common way to access the discount is through the online Apple Store for Government. This dedicated section of Apple’s website is specifically designed for military and government personnel.
- Go to the Apple Store for Government: You can find this by searching online for “Apple Military Discount” or “Apple Store for Government.” The URL may change slightly over time. Do not try to find direct link.
- Shop as Normal: Browse the Apple Store and add the desired products to your cart.
- Verification with ID.me: During checkout, you’ll be prompted to verify your military status through ID.me. If you already have an ID.me account, you can simply log in. If not, you’ll need to create one. This process typically involves providing some basic information and uploading documentation, such as a copy of your military ID, DD214, or other official documentation. The required documents are clearly specified during the ID.me process.
- Apply the Discount: Once your status is verified by ID.me, the discount will be automatically applied to your order.
In-store purchases
You can also access the military discount at physical Apple Stores. The process is slightly different:
- Inform the Apple Specialist: When you’re ready to make a purchase, inform the Apple Specialist that you’d like to use the military discount.
- ID.me Verification: The Apple Specialist will likely guide you through the ID.me verification process on an in-store device, such as an iPad. You’ll need to have your relevant documentation readily available. Alternatively, they may ask to see your military ID or other proof of service.
- Discount Application: Once verified, the discount will be applied to your purchase.
What products are eligible for the discount?
The Apple military discount applies to a wide range of Apple products, including Macs, iPads, iPhones, Apple Watches, and accessories. While the specific discount percentage can vary, it’s generally around 10% off the regular price. It’s important to note a few things:
- New Products: Newly released products may sometimes be excluded from the discount, or the discount may be smaller for a period after launch.
- Refurbished Products: Apple’s Certified Refurbished products, which are often already significantly discounted, may not be eligible for an additional military discount. However, it’s always worth checking, as policies can change.
- Services: The military discount generally does *not* apply to Apple services like AppleCare+, Apple Music, or iCloud storage. It’s primarily for hardware purchases.
- Promotional Offers: The military discount usually cannot be combined with other promotional offers or discounts, such as student discounts or Black Friday deals. It’s typically one or the other.
Understanding the discount amount
The Apple military discount is typically around 10% off the regular price of eligible products. However, the exact percentage may fluctuate slightly depending on the specific product and any ongoing promotions. It’s best to check the Apple Store for Government or inquire with an Apple Specialist for the most up-to-date discount information.
Beyond the discount: Apple’s broader support for the military
Apple’s support for the military community goes beyond the discount program. The company has various initiatives aimed at supporting service members, veterans, and their families:
- Veteran Employment: Apple actively recruits and employs veterans, recognizing the valuable skills and experience they bring to the workforce. They have programs in place to help veterans transition to civilian careers.
- Entrepreneurship Programs: Apple provides resources and support for veteran entrepreneurs, helping them start and grow their own businesses.
- Partnerships with Military Organizations: Apple partners with various military and veteran organizations to provide support and resources to the community.
- Technology for Veterans: Apple develops and provides technology solutions to assist veterans with various challenges, such as accessibility needs and mental health support.
Tips for maximizing your Apple military discount
- Plan your purchase: The discount cannot be combined with other offers, but this can be used when there is a shortage of discounts.
- Check for exclusions: Before making a purchase, double-check if the specific product you’re interested in is eligible for the discount, especially if it’s a newly released item.
- Stay informed: Apple’s discount policies and eligibility criteria can change. Stay updated by periodically checking the Apple Store for Government or contacting Apple directly.
- Consider Apple’s Certified Refurbished products: While they may not always be eligible for the *additional* military discount, Apple’s refurbished products are already significantly discounted and come with the same warranty as new products. This can be a great way to save even more money, especially if the military discount doesn’t apply.
- Use ID.me for other discounts: Once you have an ID.me account, you can use it to access military discounts from other retailers and service providers as well. It’s a valuable tool for military families.
Frequently asked questions about Apple’s Military Discount
Here are some commonly asked questions about Apple’s military discount, and provide clear answers:
- Can I use the military discount for online purchases and in store purchases? Yes, the discount is available both online through the Apple Store for Government and at physical Apple retail stores.
- Is there a limit on how many products I can buy with the military discount? Apple may place limits on the quantity of certain products that can be purchased with the discount, particularly during new product launches or promotional periods. It is recommended to check before purchase.
- Can I combine the military discount with other Apple promotions or discounts? Generally, no. The military discount typically cannot be combined with other promotional offers, such as educational discounts or seasonal sales.
- What if I have trouble verifying my status through ID.me? If you encounter any issues with the ID.me verification process, contact ID.me customer support directly. They have dedicated resources to assist with military verification.
- Does the discount apply to Apple services like AppleCare+ or Apple Music? No, the military discount generally applies only to hardware purchases (Macs, iPhones, iPads, etc.) and not to services.
- Can I use the military discount to buy a gift for someone who is not eligible? Technically, the discount is intended for the eligible service member, veteran, or immediate family member residing in the same household. While Apple doesn’t strictly police this, it’s best to adhere to the spirit of the program.
The value of appreciation
The Apple military discount is more than just a price reduction; it’s a symbol of Apple’s appreciation for the service and sacrifice of military personnel and their families. By providing this discount, Apple is making its technology more accessible to those who have served our country, fostering a sense of gratitude and support.